Online Shop Design: Take the leap into Internet
Internet is already one of the most powerful and profitable sales channels. If you don't take the leap with your business into Internet, you risk losing customers every day. In Éruga we are specialized in Online Shops Design. All our Online Shops are creative, personalized, search engine-friendly and user-friendly, ensuring a positive purchase experience.
What we offer you:
• Original, exclusive and custom-made designs
• Unlimited changes. We design until you are totally satisfied
• Fixed prices. No surprises
• Free consulting services
• Professional and multidisciplinary team
• Full design property by the customer
• We help you to design your promotional contents: what and how to say it.
This is the process we follow in order to create unique projects with high value added:
We plan, structure, design and program the Online Shop according to the client requirements. Finally we install a Content Management System (CMS) to allow the customer to manage the contents without (depending on) us.
Customer research
In order to develop an effective and functional Online Shop we need to know about your business. Therefore we study your economic environment, your market, your distribution network, your competitors, your products and services and, above all, your needs and aims in the online world.
The customer and market in Internet have a different profile than the common ones. For this reason, it is necessary to analyze its specific purchase behaviours for the products you are selling.
Briefing and work plan
Once we have analyzed your case, we prepare the briefing, a report that gathers all the necessary information to develop your website and estimate the budget.
After you have accepted it, a working plan is established. It includes the project phases, project deadlines and documents to be delivered by the designers.
Sitemap, structure and functionalities
According to the briefing, our designers will suggest you a sitemap of your site. This includes the sections layout as well as the functionalities of each section.
In an Online Shop the main objective is that the customer finishes the purchase satisfactorily.Therefore we analyze and review the whole purchase process to achieve this.
The whole process is carried out by visual schemes that will finish when the client gives green light to pass to the next step.
Design and structure of the products catalogue
In this phase we create the categories and subcategories that will organise the products homogeneously. In our Online Shops you will be able to create unlimited categories with several levels of depth.
-Products browser
-Products arrangement by price, relevance, name or date of creation.
-Product file with the following data:
-Basic information
-Name of the product
-Price
-Purchase button
-Images/Gallery
-Product description
-Quantity
-Continue shopping button
(More) Information
-Name of the manufacturer
-Product Options
-Size and weight
-Stock available
Extra elements of a product page
-Customers opinion and review
-Integration with Social Media
-Wish List
-Offers/Discounts
-Delivery details
-Related products
Design and structure of the purchasing process
To create an online shop we need to take into account all the necessary sections that allow the costumer to make an easy and safe purchase. Therefore we establish a process to design all the areas where the customer may need some help:
- Design of the Purchase Process screen
-Products selection
-Quantity
-Price
-Product discounts
-Promotional codes
-Customer data registration
-Customer discounts
-Delivery data registration
-Payment methods: credit card, PayPal, bank transfer and cash on delivery
• Design of the Delivery Time and Method screen
• Design of the Order Receipt Confirmation screen
• Design of the Customer Service screen
• Design of the FAQS screen
• Design of the Returns and Complaints screen:
- Causes of product return
- Mistake and Non-compliance cases.
- Procedure for returning a product.
- Return deadline
• Design of the Vendor Identification screen
• Design of the Security Measures screen
• Design of the Jurisdiction or Arbitration screen
• Design of the Personal Data Protection screen
Design and structure of the customer private area
- User data
- Remind forgotten password
- Seeing purchase history
- Seeing current order state
- Unsubscribe
Site’s Graphics design
Once the previous stage is complete, we then start designing lines, colours, typography and the Homepage. The Homepage is the initial screen and must be a summary of all the contents of the website. A proposal is made for the client to correct and modify. Once it is approved, the rest of the sections will be designed and corrected, since it is the Homepage which sets the graphic line of all the other pages. Only when the client is satisfied with this process, we will move on to the programming stage.
Web programming and testing
When the web design is finished, we move on to the programming stage. This stage includes the following processes:
- Converting to HTML all the web sections with the previous approval of the client.
- Integrating it into the web management platform.
- Web testing on navigation and operation.
Client training and web information
Once the programming process is finished, we prepare a training session for the client about the platform management and a basic handbook about the web management. It is the client who must dump all the sections information, unless he contracts this service with us.
Web self management and functionalities
A content management system is installed and from this you will be able to manage all the contents of your web through the following sections:
Orders management
- Order general data
- Order search
- Order state
- Order filter
- Invoice sending
- Mail alert to the customer at a new state
- Mail alert at new orders
- Order downloading in CSV
Products management
- Product creation and removal
- Massive product uploading and downloading in Excel
- Product grouping: offers, novelties, recommended
- Highlighted products
- Product evaluation and comments
Contents management
- Unlimited blog creation
- Static pages edition
- Page navigation management
- Video embedding
- Social Media plug-ins addition
- Mail or RSS subscription to the web contents
Users management
- User creation
- User general data
- User groups creation
- User search
- User downloading in CSV
- Administrator user creation
- Automatic user validation
- Automatic user activation
- User information: you can choose what user data is mandatory, optional or unnecessary to place an order or register a new user.
Language management
- Multilingual platform
- Internal translation manager
- Private area for external translators
Catalogue management for product comparison services
Product table export for comparison websites such as:
- Kelkoo
- Shoppydoo
- General for other comparison websites
Discounts manager
- By product
- By customer
- By customer group
- By promotional code
Payment and shipment manager
From our platform you will be able to manage and modify the following options at any time:
- Payment methods
- Currency
- Order number
- Shipment, method and rates management.
E-mail manager
- Creation of mail templates for the platform management
- Sending of mails through own SMTP server.
Publication and online marketing
Once the website is ready with the information, the client determines the moment to publish it under its domain. From that moment on, the hosting service, user licence and data transfer are activated. The online marketing campaigns can now be activated to increase the website traffic.
Google Analytics Statistics
You can insert the account tracking code in order to continuously monitor the website traffic, their origin, etc.
Web accessibility and search engines optimization
- W3C standards
- Compatibility with all existing web browsers. There is no guarantee of a correct display on obsolete browsers.
- Friendly Urls
- Sitemap
- Tags editor on products
- CSS layout with layers
